Marketing Portfolio
As a marketing professional with two years of experience in startup marketing agencies, I specialize in driving impactful campaigns, crafting strategic brand initiatives, and building strong client relationships. By leveraging data analytics, I ensure that every marketing effort is optimized for maximum efficiency and success.
Below are the clients I have worked for:
Aha Video
Client: Aha Video is an Indian over-the-top (OTT) streaming service which offers Telugu and Tamil-language content.
Projects: Dance Ikon, Unstoppable With NBK, Senapathi, Ahapuram, Bhama Kalapam and Telugu Indian Idol
Platforms: Instagram, Facebook, X (Twitter) and YouTube
Dance Ikon Social Media Campaign
Context: Dance Ikon is a reality dance show that premiered on weekend nights, airing simultaneously on both free Television and the paid subscription platform, Aha Video. Our challenge was to outpace the competition in driving social media engagement, despite only receiving content on the day of the episode’s premiere.
Action: I brainstormed a variety of creative social media strategies, leveraging existing content from Aha Video. This included behind-the-scenes series with contestants and judges, off-stage moments, and much more.
Result: These efforts not only surpassed the competition but also generated an impressive audience reach of 160 million and over 40 million user engagements.
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Sample Content:
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Off-stage dance content with trending audio
Dance reel from an episode
Behind-The-Scenes series
Unstoppable With NBK Social Media Campaign
Context: Unstoppable with NBK is a groundbreaking reality talk show hosted by Nandamuri Balakrishna, a prominent Telugu star. Our challenge was to balance his larger-than-life persona with content that appealed to both his dedicated fanbase and the general audience on social media.
Action: We crafted social media content that highlighted the swag, fun, and charismatic side of the star, which resonated deeply with viewers. Additionally, we strategically tapped into the fanbases of the celebrity guests on the show to amplify our reach.
Result: The campaign delivered over 150 million impressions, earned two prestigious marketing trophies at the Abby One Show Awards, and established the show as India's top-rated IMDb talk show.
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Sample Content:
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Promotional content
Topical Marketing: Dolo 650 (Medicine) was trending on Indian X (Twitter) during 2nd wave of COVID-19
Tapping into celebrity guest fanbase
Monthly Retainer Social Media Campaigns
Context: The Aha Video monthly retainer, running from November 2021 to April 2022, focused on promoting the brand along with its major releases, such as Senapathi, Ahapuram, Bhama Kalapam, and Telugu Indian Idol.
Action: I developed a comprehensive social media calendar, leveraging pre-existing content from the platform, topical marketing trends, and tapping into actors' fanbases. This approach was complemented by creative and engaging strategies to maximize audience interaction.
Result: We successfully crafted a distinct brand image and voice on social media, generating over 265 million impressions in just six months.
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Sample Content:
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Juxtaposing a common scenario from two trending new films on the platform to drive engagement
Memes from existing content on the platform to drive viewership for old films/series
Topical Marketing: Juxtaposing trending Instagram post with content from the new film
BTS with the chief guest of the show to tap into his fan bases
Funny content from the trending film to drive engagement on the social media
Reel with cute moments from the show
Zee5 Telugu
Client: Zee5 offers an exhaustive array of content; with 90+ live TV channels and 1.25 lac+ hours of viewing across the languages of English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati & Punjabi making it a complete video destination for OTT viewers.
Projects: RRR movie and monthly retainer projects
Platforms: Instagram, Facebook, X (Twitter) and YouTube
RRR Social Media Campaigns
Context: RRR, a Telugu blockbuster, gained immense appreciation from Indian audiences, world cinema enthusiasts, and even Hollywood actors and technicians. Featuring two of Telugu cinema’s biggest stars, Ram Charan and N.T. Rama Rao Jr., with their rival fanbases, and directed by India’s top filmmaker, S.S. Rajamouli, the film won an Oscar for Best Original Song and premiered digitally on Zee5.
Action: Our social media campaign strategically leveraged the massive fanbases of both stars to draw in new audiences to the platform. We also capitalized on the global recognition and international praise the film garnered to amplify engagement.
Result: The campaign reached over 12 million people and generated more than 3 million user interactions.
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Sample Content:
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Banking on actors' stardom to drive more engagements and viewership
Funny memes with existing funny content on the platform
Riding along Instagram trends to reach new audience
Monthly Retainer: AVOD & SVOD Social Media Campaigns
Context: We held an annual contract with Zee5 Telugu to promote all their AVOD and SVOD content on social media. The primary goal was to make their platforms more engaging and attract new followers.
Action: I developed a detailed social media calendar, utilizing existing content from the platform, leveraging topical marketing trends, influencer marketing and tapping into actors' fanbases. We also implemented creative strategies to enhance audience interaction and engagement.
Result: Our efforts led to a 200% increase in user engagement and the addition of 70K new followers.
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Sample Content:
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Influencer Marketing
Interactive content to increase audience engagement
Actor bytes to promote the film
Monin India
Client: Monin is a French company producing and marketing syrups, liqueurs and fruit purees, primarily intended for commercial use (hotels, restaurants, bars, etc.).
Project: Monthly retainer
Context: As part of Monin India's monthly retainer, our goal was to boost audience engagement on their social media platforms.
Action: We collaborated with bartenders to create exclusive content, captured visually appealing images of drinks made with Monin products, and shared drink recipes to inspire followers.
Result: These efforts led to a significant 2x increase in audience engagement.
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Sample Content:
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Exclusive photoshoot for the Indian Independence Day
Drink recipe post
Bartender collaboration
NLC Bharat 2023
Client: National Legislators’ Conference Bharat (NLC Bharat) is an avenue for Members of Legislative Assemblies (MLAs) and Members of Legislative Councils (MLCs) across the nation to gather at one place and exchange ideas in this historic conference.
Project: Website redesign
Context: The task was to redesign the entire NLC Bharat website for the 2023 Conference, with the primary goal of enhancing user experience and onboarding Legislative Assembly (MLAs) and Legislative Council (MLCs) members from across India.
Action: I led the redesign by streamlining the site’s navigation, optimizing mobile accessibility, and integrating intuitive features to make the onboarding process seamless for MLAs and MLCs. I also ensured that blog content was optimized for SEO, verified backlinks, and maintained consistency in images, fonts, and brand guidelines. Additionally, interactive elements were added to boost engagement and create a more user-friendly experience.
Result: Successfully onboarded 4,459 MLAs and MLCs from across India, while significantly enhancing user engagement and website functionality.
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Sample Content:
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Yaafeh
Client: Yaafeh is a hair and skin brand that harnesses the power of the finest natural and responsibly sourced ingredients to enhance your beauty effortlessly and harmlessly.
Project: Increase Amazon sales and reviews
Context: Yaafeh, a homegrown brand, initially struggled to appear on the first page of Amazon search results. The goal was to improve the product's visibility, increase sales, and boost product reviews.
Action: I tapped into the agency's employee network, encouraging them to pitch the product to friends and family. Additionally, we optimized the Amazon product listing by enhancing keyword usage, improving product descriptions, and adding high-quality images to attract more buyers.
Result: This strategy led to over 500 sales on Amazon and significantly improved the product's rating to an average of 4 stars within just 3 months.
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Sample Content:
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