Education

June 2023 - May 2024
Master of Science in Management

University of Notre Dame
(GPA: 3.509/4.00)

Marketing Concentration
Winner of Elevator Pitch Competition for International Students.
MSM Ambassador
Courses: Automation & AI in Marketing, Marketing Principles, Strategic Decision Making, Market Research, Statistics in Business, Quantitative Business Analysis, Contemporary Sales Management, Financial Principles, Strategic Communication, Financial & Managerial Accounting, International Management and Principles of Management

June 2017 - June 2021
B.Tech in Electronics & Communication Engineering

Gandhi Institute of Technology and Management
(GPA: 3.63/4.00)

Managed finances, marketing and operations for 3 technical workshops with 165+ registrations. Organised fests and guided the Innovation Center (University Technical Club) team to build technical projects throughout tenure.
Spearheaded a 22-member team as the Public Relations Team Lead(Pramana 2020, Annual University Fest) and sold approximately 3000 entry passes.
Ideated and executed the entire after-movie of a 3-day GITAM MUN.
Administered a team of 7 photographers along with ideation and executing the after-movie of the Freshers' Welcome Party.
Featured as the "Best Photographer" in Reflection 2020, the university's annual magazine.

Experience

October 2024 - Present

Marketing Analyst

August 2024 - October 2024

Marketing Intern

May 2022 - March 2023

Marketing Analyst

November 2021 - May 2022
Marketing Manager

June 2020 - November 2021

Marketing Coordinator

Chief Executives Organization

Executed Salesforce Pardot email campaigns, leveraging Adobe Creative Suite for compelling content, achieving a 30% CTOR (Click-To-Open Rate) and strengthening member participation.
Integrated Asana to streamline approvals and tracking, reducing campaign turnaround by 25% and ensuring brand consistency.
Developed Salesforce Pardot dashboards to track CTR (Click-Through Rate), CTOR (Click-To-Open Rate), and engagement, boosting campaign ROI by 15% through strategic optimizations.
Designed Formstack surveys to capture participant feedback, driving targeted event enhancements based on data-driven reports.

SmartPath

Executed a multi-platform social media strategy for SmartPath's AI-powered homeschooling, increasing engagement by 30% and boosting brand awareness among parent audiences.
Streamlined content creation and scheduling workflows using Notion, enhancing operational efficiency by 25% and ensuring consistent, data-driven campaign execution.

Redmatter - Marketing Agency

Led social media marketing for Dance Ikon on Aha, driving over 160 million audience reach and more than 40 million user engagements through targeted campaigns and audience-driven content.
Designed and executed a data-backed social media strategy for RRR on Zee5, achieving over 12 million audience reach and 3 million user interactions, enhancing OTT viewership.
Championed workflow automation and stakeholder coordination, improving marketing efficiency by 15% across strategy, finance, operations, and creative teams.
Analyzed social media trends in Excel, translating insights into actionable marketing strategies, improving service delivery by 20%, and enhancing audience targeting.
Optimized Zee5 Telugu campaigns with weekly stakeholder alignment, leading to a 200% increase in user engagement, strengthening audience retention.
Directed the redesign of the National Legislators’ Conference Bharat 2023 website, improving UI/UX to streamline onboarding for 4,459 MLAs and MLCs, increasing engagement.
Monitored campaign KPIs, optimized content strategies, and deployed A/B testing, ensuring sustained audience growth and higher conversion rates across digital platforms.

First Show Online Services Private Limited

Led integrated marketing campaigns across social media, email, and influencer channels for entertainment and lifestyle brands, delivering over 150 million impressions and securing two industry awards.
Conducted in-depth campaign performance analysis using Google Analytics and Tableau, optimizing audience segmentation strategies that increased engagement rates by 30%.
Managed five concurrent projects, leading a team to drive over 265 million impressions in six months by optimizing content distribution across paid, owned, and earned media channels.
Developed and executed omnichannel strategies for major consumer brands, leveraging paid media, SEO, and programmatic advertising to maximize conversion rates and brand recall.
Designed data-backed influencer and meme marketing campaigns, driving over 49 million reach via influencers and 18 million through viral content, enhancing brand visibility across digital platforms.

Godavari Projects Private Limited

Collaborated with the finance team to manage and allocate marketing budgets using TallyPrime, reducing overspending by 15% and ensuring cost-effective campaign execution.
Partnered with the procurement team to streamline purchase orders for marketing materials, improving vendor management efficiency and reducing order delays by 20%.
Managed marketing budgets for promotional campaigns, ensuring cost-effective allocations that led to a 25% increase in ROI while maintaining financial compliance.
Conducted competitor and audience analysis, leveraging data insights to refine marketing strategies, resulting in a 30% boost in engagement and improved campaign targeting.