Projects
Consulting Projects
March 2024
Student Consultant
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October 2023
Student Consultant
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Notre Dame Athletics
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Collaborated with Notre Dame Athletics to craft a strategic marketing campaign for the 2024 Blue and Gold Football Game, focused on increasing attendance and enhancing the fan experience.
Steelcase
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Conducted short-term consulting for Steelcase in the furniture industry, researching market dynamics impacting dealers' market share. Utilized Excel for data analysis and insights to formulate a brand recognition strategy.
Academic Projects
Nike
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Assessed Nike's brand perception, market trends, and consumer preferences through perceptual mapping and sentiment analysis. Developed strategic recommendations to enhance brand positioning by integrating sustainability initiatives, improving consumer engagement, and addressing performance challenges in the athleisure market.
Starbucks
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Performed conjoint analysis to evaluate consumer preferences for Starbucks' seasonal offerings. Identified key drivers leading to strategic recommendations for optimizing product features, pricing, and marketing strategies to align with customer preferences and enhance market positioning.
Babbel
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Conducted RFM and NPS analyses to evaluate customer acquisition, market positioning, and user engagement strategies. Developed actionable recommendations for optimizing marketing efforts and driving growth through targeted customer segmentation and improved retention strategies.